5 Business Booming Benefits – Day 5

Wow! Here we are – the end of the week already. I know time is precious so let’s crack straight on with our very last Business Booming Benefit Of An Effective Website…

(If you haven’t yet read any of this week’s previous posts – you can read the whole report from the beginning by Clicking Here…)

5) It can build long term business relationships

We all know the hardest part of any business is having to constantly find new customers and clients.
The best scenario is when existing customers return to “buy” from us time and time again – and also recommend us to family and friends.
Well your website (with a little tweak) is also a brilliant tool to keep your business at the forefront of your customers mind whenever they next need your service – or they know of someone who does.

It’s a very simple process which works fantastically well for independent local businesses – and this is what you do…

i) Build a list – encourage your prospects and customers to share their email details with you, by giving them something of value on your site.
This could be a special offer, discount voucher, entry into a competition, useful guide or information – or something as simple as offering to keep them informed of any special offers you may have coming up in the future.

ii) Keep in touch – how often you do so will depend on the average “buying frequency” of your customer.
If you have a business where a good customer may buy from you four, five, six or more times in a year – you should contact them about once a month. Hairdressers, florists, beauty salons, gift shops, dry cleaners, restaurants… in fact most retail businesses would be in this group.
At the other end of the scale there will be tradesmen such as plumbers, electricians, builders, garage services or carpet cleaning. For these businesses 2 – 3 times a year will probably be fine.

iii) Educate, entertain and entice – make whatever communication you email, one or all of these things. If what you send them is interesting they will read it – but if you are just trying to get them to part with their money every time, they will not.
Do this the right way and at the very least you will be at the forefront of their mind whenever they need your service again (or when their friends do).
At the very best they will spend more money with you on a regular basis.

If you are a hairdresser and your average client has their hair cut every eight weeks, if you can tempt them to come in every seven weeks – your turnover will increase by over 15% this year!
If you have a restaurant and your average customer dines with you six times a year, entice and encourage them to eat in your business twice more this year and your turnover will go up by over 30%!
And that is without finding any new customers and without introducing new and different products and services to them!
For the trades and services with less frequent spending habits, it is a little different – but it still works.

And it work’s because you give them something of value or interest – whilst at the same time, letting them know they are appreciated and valuable to you as a customer. Using your website this way – as a business tool, is a very powerful way to grow your business and reduce your advertising costs.

And so we come to the end of our 5 Business Booming Benefits Of An Effective Website – phew, it’s been a busy few days.

If you started the week thinking a website for your business would be a pointless waste of money, I hope I’ve been able to show you what an invaluable asset an effective website could actually be.
A website is so, so much more than just an online business card.

If you have any questions or would like to find out more, please Contact Me for a no obligation chat – I’d love to hear from you.


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