GLBO-Mobile

Customology-500px

Customology is the new name and home for Getting Local Business Online – click here now to find out more

 

The greatest shift in communications the world has ever seen


 
I’m sure it won’t have escaped your notice how phenomenally popular smartphones have become over the last couple of years.
 
And not just with the “kids” – but through virtually every age group.
 
So much so, it was predicted that by 2015 there will be more internet searches on mobile devices than on PC’s and laptops!
 
Isn’t that incredible?
 
Another staggering statistic announced by Google was that as early as 2011 around 30 – 35% of all searches on mobile devices were for a “local” search term.

And now it’s over50% in many sectors!
 
The way in which mobile devices have now become such an integral part in our everyday lives is a HUGE deal for local independent businesses.
 

Click here for a demo of the Syhiba Indian Restaurant Mobile Website

Scroll down for more examples of mobile websites

Is your business ready for mobile?


 
Unfortunately the answer is almost certainly not – because less than 10% of websites are currently optimised for mobile phones.
 
It’s not necessarily that they won’t appear – but a website that looks great and works well on a PC or laptop, won’t on a mobile device.
 
In the screenshot to the right, you can see how the Syhiba Restaurant website appeared on an iphone before I created a mobile version.
 
The problem is because of the much smaller screen size the website usually has too much text which is too small to read and it’s difficult to navigate around.
 
All the page navigation buttons do work and you can pinch and zoom around the screen to make things bigger, but it’s fiddly, frustrating and far from ideal.
 
It’s not mobile, or thumb, friendly.
 
And on some websites you may only have a small part of the website filling the screen (usually the top left hand corner) and you have to scroll from side to side and up and down to find your way around it.
 
Not surprisingly people very quickly lose patience with these websites and will click away. Perhaps you’ve had similar experiences?
 
The solution is a mobile version of your existing website.

 

What is the Difference Between a Mobile Website and a Regular Website? – click here now to watch a short video to find out…

 

What is a Mobile Site and why does your business need one?


 
It’s a simpler looking version of your regular website – designed specifically to improve the whole mobile experience.
 
In fact mobile friendly web experiences have been seen to produce 75% more engagement (revenue, time spent on the website, etc) per visit from the mobile user.
 
It also takes advantage of specific mobile functions such as…

“Click to call”,

“Click to map and directions”

– and “Click to text, or email”

– as you can see on the screenshot for the Syhiba Website on the left.
 
Providing visitors with a mobile friendly website makes it very easy for your customers to contact you – and to find your business.
 
Mobile users are much more likely to take immediate action than PC or laptop users.
 
On average 20% of visits to a mobile website lead to an immediate call to the business. With the Syhiba Restaurant site, it averages at just over 30% – via our Click to Call Us button.

 
Last year Google revealed that an amazing 30% of all enquiries to restaurants came through mobile devices – and this is increasing month on month.
 

 
In our last screenshot you can see how we make sure your mobile website mirrors the same look and feel of your regular website.
 
We can duplicate as much or as little of the original site content from your regular to your mobile site.
 
The page navigation buttons can be linear across the full length of the screen, slightly smaller and aligned to the right, or even square and aligned two or three across. Perfect for fat fingers and thumbs!
 
Simple vertical scrolling is all that is then required, just as you would do with a regular website on a PC or laptop.
 
The text within the pages is larger and easier to read – and you can still have video, images, slide shows, restaurant booking forms, social media buttons and Paypal.

 
To offer this much improved website experience for mobile users – which less than 10% of businesses are currently providing – will reap HUGE rewards and returns for your business.
 
And it’s not just for people on the go… over 90% of smartphone owners search on their mobile devices from home too!
 
If an effective online presence plays an important role in the promotion of your local independent business, a mobile friendly website really matters.

 

Why Does My Business Need a Mobile Website?
– click here once again, to watch a short video and find out more…

 

More examples of Mobile Websites

 
A Boutique Seaside Hotel
 
A Health Club and Fitness Centre
 
An Exclusive Travel Company
 
A Specialist Neurological Physiotherapy Clinic
 

How much does it cost to have a mobile website built?


 
If you already have a regular website the cost to create a mobile website of approx 6 – 8 pages is currently just £300 – plus £77 for a full year’s hosting.
 
This includes a monthly report to show you how many people are finding and viewing your mobile website, and using the “Click to Call” capability etc. Plus I will also do an update each and every month, if you add Special Offers to your regular site for example.
 
Or if you prefer you can pay £200 as a set up fee (with no upfront hosting) and £20 pm after that. This would work out at £420 for the year, but there is the benefit of being able to spread the cost. The ongoing cost after the first year is just £30 pm for the services listed above.
 
You must have an existing website for me to create a mobile version. It is technically possible to just have a mobile site, but in my opinion this would not be very good practice to do so.
 
There are a minority of websites which are harder, or much more time consuming to convert to mobile sites. I will let you know before I start if this is the case with your website.

 
I have a Money Back Guarantee which means if you don’t like the mobile website I create for you, there is no charge.
 
So why not Contact Me now to find out more and get any questions you might have answered.

 

Smartphone image credit (c) 123RF Stock Photos