Jan 11
18
5 Business Booming Benefits – Day 2
Welcome to Day 2 of this week’s 5 Business Booming Benefits Of An Effective Website – if you missed Day 1 it is immediately below this article or you can Click here to go straight to it.
2) It provides a perfect introduction of you and your business
You can give your prospect much more information on a website than it’s possible to include on a business card, flyer or in a print ad.
It tells your visitor who you are, what you do, what you stand for, how you are different from everyone else – and why they should choose to do business with you.
You don’t need a flashy, animated, “clever” site to impress your visitor – in fact, quite the opposite.
A smart, simple, easy to navigate website – stamped with your uniqueness and personality – is just what you need to create that memorable impression.
It is much easier and less “salesy”, than a phone call or a conversation face to face… for both parties.
This is a very important factor these days. More people want to make their own decision, from their own research – and would rather do this without speaking to anyone in the process. Sad maybe… but true.
You will have a good idea what your customer is looking to find out about your business – and you can give them all the information they need to know to take the next step.
You can say everything you want to say without interruption and they are relaxed because they are in control.
If they like the sound of what you are offering – and don’t forget, they were searching for you for a reason – they will then get in contact to find out more.
A few months ago my partner was looking for Horse Riding Schools for herself and our daughter. She searched online and looked in the Yellow Pages, but she didn’t consider any business that didn’t have a website.
She wanted to get a feel for a school that was right for them both.
If none of the Riding Schools had websites, she would have had to phone or visit to check them out. But enough did have websites for her to make a judgement and a decision – and she has been very happy with the choice she made.
The businesses without websites never got over the first fence – pun intended.
At the very least an effective website is an online business card or brochure for your business. But, as we will see over the next few days – it is so much more than that.
I’ll be back tomorrow for Day 3, I hope you can join me…
