Stand Out Examples

 
Thanks for clicking through – today’s post would have been too long if I’d included these examples.
 
Here are the introductions from a couple of different websites in the Joinery trade. Both are trying to get you to phone them to come and quote for your business. Which would you be more likely to call?
 
Would you feel… “WOW, where’s the phone”… when reading this website Home Page for example?

 
“xxxxxxxxxx was formed in the 1980s by our Managing Director xxxxxxxxxx. In the period since, with the assistance of our Commercial Director, xxxxxxxxxx, we have grown into a well respected & reputable general building contractor operating throughout the Yorkshire and Lancashire regions. From our humble beginnings, we have progressed onto our own purpose made facility, handily placed adjacent to the M62 corridor in Halifax, West Yorkshire.”
 
It’s all about them… I want to know what their company can do for me…

 
Here is a much better example from a competitor in the same trade –

 
“At xxxxxxxxxx and Property Maintenance we’ve been offering our services to the local community within Halifax and West Yorkshire for over 22 years, providing the quality workmanship and attention to detail that our reputation has always been built on.
 
“Whether you need a maintenance or repair job doing around your home or office, want a new kitchen or flooring fitted, need to make more space by boarding your loft or just want a flat pack item putting together, we’re always happy to help.
 
“Established by City and Guilds qualified craftsman xxxxxxxxxx, we provide high quality service at affordable and realistic prices.
 
“Making sure your home looks and feels just how you want it to is important, but shouldn’t cost the earth.
 
“Our loft boarding service, for example, costs just £xxx and includes a drop down hatch and aluminium ladder, 100 square feet of flooring plus a mains pendant light and switch.
 
“That’s why we offer a free, no obligation quotation detailing exactly how much each project will cost, and we will also advise you how long it will take, too. We never forget we’re working in your home so we are always prompt, tidy and once we start a job, we stay until it’s finished.
 
“We are fully insured and guarantee all of our work for 12 months. We cover all areas of Halifax, Bradford, Leeds, Wakefield, Huddersfield and all surrounding areas within West Yorkshire.”
 
I know who I would be calling.

 
Making your website “stand out” – really is this easy. There are more websites that look like the first example, than the second.
 
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