Why The Future Is Online For Your Local Business

 
The internet is huge – and it’s only going to get huger!
 
Ok, I’m not sure that “huger” is a real word, but hopefully you’ll soon understand how hugely important and hugely vital it is for your business. In 30 seconds time you might be thinking, “What has this got to do with me?” – but stick with it 🙂
 
Recently released research – commissioned by Google, shows how just how significant the internet now is to the UK economy.
 
Amazingly it is currently the fifth largest economic sector in the UK – with more spending in and around the internet, than other huge sectors such as construction, transport and utilities.
 
“The internet is pervasive in the UK economy today, more so than in most advanced countries,” said a partner in the firm who carried out the research. Under its scoring system the UK was rated sixth in the world, above countries such as France, Germany and the USA.
 
But crucially it found… “Small businesses that actively use the internet report sales growth more than four times greater than that of less active companies.”
 
Wow! What would it be like for your business to just double your sales?
 
For the full article go to http://www.bbc.co.uk/news/technology-11635318

 
The government has already identified this importance – and has announced at least 3 major initiatives this year.
 
At the beginning of the year it backed Getting British Business Online, a campaign by Google, BT and a number of other organisations, in which the internet giant pledged to help up to 100,000 businesses by providing a free website. (You did have to build it yourself though!)
 
In June, David Cameron continued where Gordon Brown had left off and appointed Martha Lane Fox, one of the original dotcom pioneers – to become his Digital Champion. A month later she launched her Network Nation Manifesto and with it, a plan to get millions more people online by the end of 2012.
 
And this week the coalition announced it is investing £830 million to give the UK, Europe’s best broadband network by 2015.
 
Even though this is 25% less than the previous governments pledge and they’ve pushed the completion date back 3 years – it is still a significant commitment in these cash-stretched times.
 
Ok, so what does this investment and focus mean for your business?
 
Our use of and reliance on the internet is only going to soar over the next few years. If you don’t recognise and embrace this, you may still do ok, but will never maximise the full potential of your business.
 
This doesn’t just apply to businesses that sell a “physical product” – and can extend their reach from locally to nationally, or even internationally. Not by a long way.
 
Smart businesses will be using their websites and the internet to develop relationships that keep their customers coming back for more time and time again. And go on to recommend them to friends… without even being asked.
 
Having a business website or a visible online presence, will be an expectation – the norm – let’s take that as read.
 
Traditional ads are becoming less effective, fewer people pick up the Yellow Pages as the first means of search – and the massive influence smart phones such as the iphone are having in our society, is clear for all to see.
 
Martha Lane Fox has identified that 10 million adults, around 20% of the adult population, currently do not know how to use the internet! If this figure drops as dramatically as she intends it to over the next few years, just think for a minute of the irreversible change this is going to have in the way we look for, find and select local products and services.
 
For those who can see the opportunities, there are truly exciting times ahead for independent businesses.

 
For some fantastic tips, tactics and strategies you can start using today in your business, grab a free copy of my exclusive special report “How to Get More Clients… Spending More Money… More Often… in Your Business”. (There are also lots of ideas you can use without a website too!)
 

Click here now
– for your free report

 

Tags: , , , , , , , ,

Leave a Comment